She impressed Sir Alan Sugar with her talent and business acumen and now Ruth Badger has come to Dereham to impart some of her wisdom on a caravan and motor-home dealership.

The town's Greentrees Adventure Stores is one of six businesses to feature in The Apprentice runner up's new Sky One show Badger or Bust, in which Ruth turns businesses on their heads in order to increase sales.

Neil Greentree, managing director of Greentrees which was created by his father, Keith, in 1971, said: “Last year we had just had our best year ever with a turnover of nearly £6 million and I wanted to show my staff we could still be better and that they needed to be more professional.

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